CHICAGO—Radio Flyer, a leading producer of wagons, tricycles, pre-school scooters and other ride-ons, has named Current, part of the Interpublic Group of Companies, as public relations agency of record following a competitive review. Work will focus on building brand awareness, launching new products and giving Radio Flyer the attention it deserves for fueling years of imagination and innovation, as well as ongoing media relations to support promotions and brand advocacy.

TORONTO—Ireland + Hall Communications, a boutique public relations agency for health, wellness and lifestyle brands, has added skin care brand Elabloom and renewed its contract with organic frozen food provider füdi, by DMR Foods. Elabloom has partnered with Ireland + Hall to develop a traditional and digital communications strategy to launch the brand, promote sales and awareness.

NEW YORK—CRC, which specializes in fashion and beauty, has been named the agency of record for BeYu, a German-based cosmetics brand that produces a range of makeup products, from lipstick and eyeliner to mascara and nail polish. CRC will focus on BeYu’s visibility within the beauty industry by implementing an aggressive public relations strategy to kick off the New Year and drive consumers to and brick and mortar Giant Eagle locations as the brand hits stores. 

LOS ANGELES—Triple 7 Public Relations has been selected to represent Tami Pardee, owner and principal broker of Pardee Properties.

NEW YORK—Investopedia, a leading source of financial information on the Web, has selected financial communications firm Vested as agency of record to manage its global communications.