PRovoke Media 18 Jan 2021 // 3:19AM GMT
LOS ANGELES — The Italian National Tourism Board (ENIT) has selected Wagstaff Media & Marketing to serve as its US agency of record. The account will be led by director Ernst Flach, who will oversee a national team supporting ENIT in growing their business from the American market, and introducing the lesser known and undiscovered experiences Italy has to offer.
NEW YORK — California Closets, known best for custom closets and home storage, has selected Magrino to serve as its agency of record. Magrino will work on creative programming and brand awareness development in the US through integrated public relations strategies and marketing campaigns.
NEW YORK — M&C Saatchi Sport & Entertainment NYC has been named agency of record for fitness wearable brand Whoop following a competitive review. The agency will lead a comprehensive communications program to elevate Whoop and introduce the brand to new global markets.
NEW YORK — VirgoPR has been named PR agency of record for Rebel Ventures, which provides strategic planning, revenue optimization and technology innovation for global sports brands, entertainment companies and start-ups impacting the world of sports and technology. The consultancy has worked with the likes of Real Madrid, the Kansas City Chiefs, Wimbledon and the Golden State Warriors.
BOSTON — Matter Communications has been hired as agency of record for software company Kitewheel, whose products help businesses provide seamless customer experiences. Matter is spearheading a program for Kitewheel that includes comprehensive public relations support, brand and creative asset design, as well as strategic counsel to help strengthen its position and communicate its value in the highly competitive CX and marketing space.
GETHSEMANE, KY — Log Still Distillery has named Nashville-based MP&F Strategic Communications as its agency of record for both the distillery and its expansive 300-acre tourism destination, Dant Crossing. The agency will support the sister brands with media buying, marketing, public relations, design and digital strategy efforts.