NEW YORK — Zakeke, whose solutions enable brands to visually customize product offerings through 2D, 3D, and AR technology, has appointed Diffusion as its public relations agency of record. Diffusion’s PR campaign is focused on Zakeke’s global expansion, providing support as they grow their customer base across 400 industries spanning fashion and jewelry to gaming and sports equipment. Through a campaign with a heightened focus on media relations and thought leadership development, Diffusion will target mainstream business, technology, retail, and e-commerce press to generate increased brand awareness and position Zakeke as a leader in the visual shopping space.

GREENSBORO, NC — Syngenta Crop Protection has chosen incumbent G&S Business Communications as its US agency of record and expanded the firm’s responsibilities to include original creative development and advertising. The renewal follows a competitive pitch process. For more than two decades, G&S has focused on marketing communications to support the company’s broad range of crop protection products, along with its digital management and agronomy solutions. Now, the agency’s role has expanded to also include an even greater emphasis on digital marketing, as well as the development and management of original creative and advertising campaigns.

CHICAGO — Zapwater Communications has been retained by Hestan Culinary as agency of record. The agency will oversee media relations, influencer marketing, strategic partnerships and events. Zapwater will work closely with the premium cookware brand to increase awareness about their brand, product offerings and innovations among consumers.

NEW YORK — Kovert Creative has been hired to handle communications and influencer marketing for Made by Nacho, chef Bobby Flay’s new cat food brand. Kovert will be working to elevate awareness and expand reach of Made by Nacho amongst key media and influencer stakeholders.