SAN FRANCISCO — Segal Communications has been named agency of record for Atlas: Earth, which allows users to buy virtual land that mirrors real-world locations. Segal will support the announcement of several substantial partnerships that connect real-world spending with virtual earning. Atlas: Earth players can purchase virtual parcels of real estate and earn rent that can be cashed out of the game.

MIAMI — CIIC PR has been tapped to handle communications strategy for hospitality-focused Pineapple Procurement. Pineapple is a boutique procurement firm whose work includes connecting interior designers with traditional hospitality businesses and artisans.

NEW YORK — 5WPR has been selected as the public relations agency of record for The Strong National Museum of Play. 5W will oversee public relations strategy and execution for the museum including media relations management, strategic communications management, influencer relations and thought leadership. Notably, 5WPR and The Strong National Museum of Play will work together to launch the upcoming expansion of the museum, which includes interactive exhibits, part of a larger ‘Neighborhood of Play’ project.