NEW YORK — 5W Public Relations has been selected as the public relations agency of record for New York City sightseeing, entertainment, dining and transportation company New York Cruise Lines. The agency will handle strategic communications planning, influencer relations, events and media relations. New York Cruise Lines includes Circle Line Sightseeing Cruises, The Beast speedboat attraction, North River Lobster Company and La Barca Cantina, NYC’s first Mexican cuisine yacht.

NEW YORK — Men’s lifestyle retailer Bespoke Post (pictured) has named Diffusion as its public relations agency of record. Diffusion’s brief includes earned consumer, business and trade press opportunities to position the company as an e-commerce authority. The agency will focus on driving awareness around the launch of new private label brands, retail announcements, company expansion news and other key brand moments.

NEW YORK — Marino has added Fabbri to its roster of consumer food brands. The agency tasked with expanding Fabbri’s footprint in North America through public relations, social media, and creative content development. Fabbri's lines include Italian Amarena cherries, strawberries and ginger immersed in syrup.

NEW YORK — Magrino has expanded its client roster with three new hotel business wins. The Ritz-Carlton, Grand Cayman named Magrino as the agency of record for a second Ritz-Carlton property. Urban Cowboy’s contemporary hotel portfolio in New York and Nashville is expanding to Denver, and the newly re-opened Hotel Champlain extends Magrino’s client work in the Burlington, Vermont area.

JACKSONVILLE, FL — Bosch Rexroth, a supplier of drive and control technologies and services, has selected Dalton as its agency of record for the US market. The agency will provide strategic marketing and communications services for the Bosch Rexroth industrial technology business sector.  Dalton is tasked with strengthening Bosch Rexroth’s presence in markets including mobile and industrial applications as well as factory automation.