CHICAGO — Business Finland has retained Zapwater Communications to handle public relations for Finnish consumer, design, tourism and travel brands working with regional tourism boards to raise awareness of the destination and its products. Zapwater will handle media relations, virtual events, influencer marketing and strategic partnerships for the Happiness From Finland initiative. The agency is Visit Finland’s agency of record in the US.

BOSTON — Matter has been named agency of record for healthcare technology company HMS. Matter will spearhead a comprehensive PR and media relations program focused on furthering HMS as an industry thought-leader and promoting its Health Ideas digital platform. At the same time, the program will expand and enhance brand awareness of HMS’ payment accuracy solutions and its capabilities in population health and patient engagement.

MIAMI —  MSSmedia has been named public relations agency for The Anchor and Tchefuncte’s, a new dual-dining concept on the Northshore in Madisonville, LA. In its new role, MSSmedia will develop and execute a strategic PR plan for the restaurant, inclusive of media outreach with a strong focus in the local and regional markets.

NEW YORK — Nonprofit Advancing Women in Product has selected Diffusion as its public relations agency of record. Diffusion will provide media relations and briefing support for the organization’s upcoming announcements, as well as a press playbook informing future partnerships while maintaining a proactive pitch program promoting their mission to advance the careers of women, and underrepresented groups, to become product and technical leaders. Diffusion’s campaign will ultimately drive awareness for AWIP as a leader advancing female and minority empowerment in tech and product roles, bringing attention to consistent efforts elevating the next generation of product leaders.

NEW YORK — Stuntman has been named US PR agency of record for Balsamic Vinegar of Moderna. Stuntman will work on a campaign targeting Florida, New York and California though collaborations with celebrity chefs and influencers.

NEW YORK — Brandstyle Communications has been named agency of record for OLIKA with a focus on targeting a Gen X audience, as well as broadcast, and will work in partnership with OLIKA's existing agency, BCENE PR. OLIKA is a clean wellness company that produces personal care and household staples.

NEW YORK — Magrino has announced five new clients: Casa de Campo Resort & Villas in the Caribbean; Lotte Hotel Seattle; Canopy Jersey City; Hello Burlington in Vermont; and Il Palagio in Tuscany. All join the agency’s roster of lifestyle clients in the areas of wine and travel.

CAMPBELL, CA — Walt & Company has been selected by Neocortix to manage the launch of its mobile research initiative aimed at creating new therapeutics and diagnostics for Covid-19. The Neocortix cloud services platform allows the unused capacity of large numbers of individual mobile phones to be harnessed into a single, unified computational engine. The company’s cloud at the edge technology has the power and efficiency to provide scientists with an additional advantage in deploying intricate research and predictive analytics across infinite applications.