NEW YORK — Amazon Prime Video has tapped MikeWorldWide for public relations support. MWW’s remit includes establishing a brand identity for the video streaming service apart from other Amazon offerings.

NEW YORK — Marino has added Global Kids to its roster of nonprofit accounts. Marino will lead a media relations and creative campaign aimed at driving awareness of the nonprofit organization, which works with underserved youths in New York City and Washington, in the regional and national landscape.

CHICAGO — Zapwater Communications has been retained by Boyne Mountain Resort to launch SkyBridge Michigan, a 1,200-foot long, 118-foot-high pedestrian suspension bridge being built at Boyne Mountain Resort in Boyne Falls, Michigan. The agency will oversee media relations, and influencer services.

WILLIAMS, AZ — Mental health platform Reflect has named Trust Relations its PR agency of record. Trust Relations was brought on to position Reflect as a leader in consumer health and wellness tech and to showcase Reflect’s executive leadership team.

NEW YORK — New Empire Corp, a New York City-based development and construction management firm, today announced their retention of Rubenstein Public Relations (RPR) as its agency of record. RPR’s remit includes media relations and crafting corporate messaging and developing brand positioning to generate sustained top-tier media results.