BOSTON — Business platform Quickbase has named PAN Communications its agency of record. PAN has been hired to to help drive awareness of Quickbase through thought leadership, and to showcase the company’s expertise in "enabling business agility".

CHICAGO — Zapwater Communications has been retained by the Museum of Illusions Chicago. The agency will oversee media relations, influencer marketing, strategic partnerships and events strategy. Zapwater also will look to drive focused awareness among locals and tourists of the Museum of Illusion Chicago’s 80 visual and educational exhibits, featuring holograms, stereograms, optical illusions and immersive rooms.

BOSTON — Adam Ritchie Brand Direction has added two new clients: Level99 and National Cyber Scholarship Foundation. The agency was hired by Level99 to support the launch of its new entertainment complex outside of Boston. For the National Cyber Scholarship Foundation, the agency is kicking off its 25x25 Challenge, which aims to get 25,000 highly-skilled young and diverse cybersecurity professionals into the workforce by the year 2025.

BOSTON — Nickerson has been named agency of record for Quaker Lane Capital. Nickerson will lead communications strategy and manage all PR on behalf of the real estate development, investment, and advisory firm, with a particular focus on the Boston and Philadelphia markets.