BOSTON — Adam Ritchie Brand Direction hired by Worried About a Veteran to provide Idea Creation and Strategic Planning services as WAV expands from a New York State pilot program into a national initiative. WAV empowers loved ones to prevent Veteran gun suicide. The agency will be guiding WAV's messaging, partnership and media strategy, and developing signature Invention-based campaign concepts.

MIAMI —  Boden Agency has been chosen as the public relations agency of record for L'ATTITUDE, a prominent business event highlighting the economic power of the US Latino community. L'ATTITUDE focuses on "The New Mainstream Economy," highlighting the growing economic influence of Latinos in the US The partnership aims to educate and inspire business leaders about this trend. Founded in 2018, L'ATTITUDE serves as a platform for launching initiatives, showcasing emerging talent, and fostering collaborations

WASHINGTON — Moore has won the Muscular Dystrophy Association (MDA) marketing account. The company will handle MDA's marketing across various channels, including digital and print. Moore will use its data platform, SimioCloud, to manage and analyze customer information.

NEW YORK —Beauty PR agency Ink & Roses has expanded its portfolio with the addition of two new accounts: Duette and Dermafirm. The agency will handle media relations and strategy for both brands. Duette is a recently launched luxury skin and sun care collection, offering products that protect, prevent, renew, and restore. Dermafirm is a global cosmeceutical group with a well-established reputation in K-beauty.

ORLANDO, FL — Uproar PR has been named the agency of record for Worth, an AI-powered credit underwriting platform. Worth, launched by fintech veterans Suneera Madhani and Sal Rehmetullah, aims to revolutionize how small and medium-sized businesses secure financing. Uproar PR will provide media relations, thought leadership, and digital influencer services to support Worth's growth.