LOS ANGELES — The Pollack Group has been retained by Tawa Supermarket, a national Asian grocery store chain operating as 99 Ranch Market. The Pollack Group has been retained to help mark new store openings, create impactful local market events to support the company’s growing footprint, and showcase the company as a vital anchor in the community. The company owns and operates 57 stores across 10 states, as well as e-commerce and mobile formats.

CHICAGO — Zapwater Communications has been retained by Playground, a new clean sexual wellness brand intentionally formulated for women. The agency will specifically represent Playground’s four full-sensory personal lubricant products. The agency will oversee media relations, social media, and influencer services for Playground.

NEW YORK— NextTech Communications has been named the public relations agency of record by MPC: The Digital Commerce Event for MPC22, the 12th annual conference and exhibition focused on the future of alternative payments worldwide. NextTech is responsible for developing and executing a comprehensive media relations campaign that elevates the event’s profile as the leading industry conference for alternative payments, increases attendance, and elevates exposure for its participating keynotes, panelists, media, and industry analysts. NextTech Communications will work closely with the MPC22 events team to drive promotion of the August conference’s programming, exhibitions, and its supporting content.