LOS ANGELES — The Pollack Group has been selected to lead the U.S. communications rollout for XploreRide, a new XR tourism platform debuting in Hawaii. Developed by H.I.S. Americas, XploreRide combines Hawaii’s landscapes with extended reality to deliver immersive, story-driven travel experiences aboard zero-emissions vehicles. The agency is handling earned media, influencer collaborations, and sustainability messaging as the platform prepares to expand to the mainland.

NEW YORK — Group Gordon has been named public relations agency of record for Think Dutchess Alliance for Business following a competitive RFP. The agency will lead strategic communications to promote Dutchess County, New York, as a hub for business growth. Think Dutchess is the county’s official economic development organization.

MIAMI BEACH — Garrett Electronics has selected Cliffhanger to support the global launch of its next-gen handheld metal detector under the Security Division. Cliffhanger will lead B2B and B2C communications for the Garrett Guide® product.

KEY WEST, FL — The Monroe County Tourist Development Council has hired four agencies to lead its revamped tourism marketing. Starmark will head branding, MMGY will oversee website and digital work, Turner will lead PR, and a fourth agency is managing additional advertising services. The move supports the TDC’s goals around transparency and sustainable tourism.

MONTCLAIR, NJ— Violet PR has been selected to lead a national PR campaign for the Lincoln Chamber of Commerce and Lancaster County, Nebraska. The effort will spotlight the area’s business and tourism offerings, from its tech cluster to cultural destinations like the Historic Haymarket.

NEW YORK — Hutton Brickyards, a luxury waterfront hotel in the Hudson Valley, has tapped Diffusion as its agency of record. Diffusion will lead corporate and consumer media relations, events, press trips, and creative storytelling.

CHICAGO —Zapwater Communications has been appointed agency of record for Thompson Zihuatanejo, expanding its relationship with Hyatt Hotels. The agency will handle media relations, influencer marketing, and social media across the U.S. and Mexico. The resort is part of Hyatt’s Lifestyle Portfolio and is located on Zihuatanejo Bay.