RENO, NV — The Abbi Agency has been named New Mexico Tourism Department’s (NMTD) PR agency of record. The Abbi Agency will manage strategy and execution for both public relations and influencer collaborations. The Abbi Agency will bolster awareness of New Mexico as a travel destination through performance public relations, brand partnerships, and influencer relations. The Abbi Agency will also work with its sister public relations agency in the UK, Brass Tacks Media, to educate travelers on what New Mexico has to offer.

NEW YORK — Spanx has named BMF its agency of record. As the brand continues to evolve, BMF's PR division has been enlisted to help shape the narrative and boost media and consumer awareness of the 20-year-old shapeware brand.

NEW YORK — Rubenstein Public Relations (RPR) has signed on as agency of record for Diversified Education Services (DES), a pioneer in executive function and academic support based in Greenwich, Connecticut. The firm will spearhead a strategic media campaign to elevate DES' visibility and highlight its innovative educational approaches. RPR will focus on showcasing DES' robust educational offerings and its team of specialists who go beyond traditional tutoring by serving as mentors and advocates for their students.

NEW YORK — SGPR has been named PR agency of record for two health and wellness brands. Hair growth supplement company Nutrafol has hired SGPR to boost communications as it expands its product offerings. The Honey Pot, a personal and intimate care brand, known for efficacious, plant-derived products that are kind and safe for skin, has charged SGPR with accelerating the company's mission to serve humanity through community connection, transparent education, and content that empowers and promotes holistic wellbeing.

GOSHEN, NY — Focus Media has been selected as the public relations agency of record by Nourish Your Mind, which provides mental health and mind-body nutrition services at four locations in Orange County, New York. Focus Media provides Nourish Your Mind with a full array of services, including strategic marketing, public relations and creative services. Nourish Your Mind was created by Jessica Sullivan, LSCW, to support those struggling with chronic physical and mental health issues.