TALLAHASSEE, FL — Sachs Media Group has been chosen as the agency of record for The Florida Bar, the organization of lawyers licensed to practice law in the state. The firm will provide communications, public affairs, and marketing services in support of the organization’s diverse objectives. The Bar has more than 106,000 members, making it one of the largest state bars in the nation.

BOSTON — Born free, the new direct-to-consumer offering from Rhode Island-based SUMR Brands, has chosen Adam Ritchie Brand Direction as its US public relations agency of record. The agency will support the brand’s mission to liberate modern family living with a curated selection of premium, design-centric and affordable baby essentials. Its first collaboration with born free is the Find Your Free pop-up event in New York City. Other services will include brand strategy, content marketing, media outreach and partnership development.

MIAMI — GreenRoom has been named the agency of record for the Zac Brown Collective based out of Atlanta. GreenRoom will be managing public relations, key activations and strategy in North America. Helmed by country music artist Zac Brown, the Collective is comprised of music, technology and fashion and apparel brands.

ORWIGSBURG, PA —Buchanan Public Relations has entered into a partnership to help share the story of an emerging ice cream brand, Art Cream. Headquartered in northeastern Pennsylvania, Art Cream is the only ice cream brand to source its certified organic milk and cream from a single herd of cows in Wisconsin.

NEW YORK —CRC has been selected to launch the first Hammer & Nails grooming shop for guys in the northeast at a Brooklyn location, this coming June 2019. As a first-to-market concept in the men’s grooming space, Hammer & Nails, is an emerging brand in a rapidly growing industry that is projected to reach $26 billion in sales by 2020.