NEW YORK — Invoice Home, which makes invoice generating software for small businesses, freelancers and entrepreneurs, has appointed Diffusion as its public relations agency of record. Diffusion will support the company’s mission of simplifying invoicing as well as the continued expansion of its customer base of more than nine million customers globally. Diffusion’s PR campaign for Invoice Home will aim to drive positive coverage and build brand awareness of Invoice Home as the leader in billing and invoicing solutions for SMBS. Diffusion will also insert the company into the ongoing national discourse on American small businesses, positioning Invoice Home as the backbone empowering SMBs to invoice and get paid on time.

NEW YORK — Finn Partners has been named global integrated marketing agency of record for World Shoe. World Shoe is the first footwear brand to make antimicrobial, biodegradable shoes for global consumers in Africa. Philanthropist Manny Ohonme leads the company alongside a seasoned team of marketing, technology and social impact leaders, including veterans of Nike, Puma and Nordstrom. Finn will drive a comprehensive public relations and thought leadership strategy with World Shoe to create a new space in the global retail market for purpose-driven consumers who want to support improvements in health, education and economic opportunities for low-income communities, beginning in key African markets.

SAN DIEGO — InnoVision Marketing Group has been selected as the agency of record for the national nonprofit, the ALS Association. The organization provides support to those diagnosed with amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease, along with global research, nationwide advocacy and local care. The largest private funder of ALS research worldwide, their advocacy work focuses on educating and mobilizing all policymakers in a nonpartisan fashion to achieve the mission of the ALS Association: discover treatments and a cure for ALS, and to serve, advocate for and empower people affected by ALS to live their lives to the fullest.

TAMPA — Global talent solutions provider WilsonHCG has appointed Publicis Pro as its retained PR agency for North America, to support its ambitious growth plans. Publicis Pro will work with WilsonHCG to build awareness and engagement amongst its key audience of HR and talent acquisition professionals and business leaders. Publicis Pro will drive WilsonHCG brand awareness and engagement through creative campaigning, journalist, and influencer engagement as well as digital marketing support.