RICHMOND, VA — The Valentine – a local history and culture museum based in Richmond, Virginia – has selected Padilla as its digital marketing agency partner following a competitive review. Padilla is leading the effort to overhaul the museum’s website ahead of The Valentine’s 125th anniversary and upcoming exhibitions later this year. Padilla is building a strategic digital approach spanning information architecture, UX and design to strengthen connections with The Valentine’s audience of online and in-person museum guests, donors, walking tour enthusiasts, history buffs, educators, and students.

RALEIGH, NC — Andrew Jackson’s Hermitage has hired French/West/Vaughan (FWV) as their agency of record. FWV will be responsible for local, regional and national media relations initiatives for The Hermitage. They will focus on mainstream consumer markets and travel and event industry channels. Additionally, they will oversee influencer marketing and partnerships.

ATLANTA — LeaseQuery has selected Alloy as their agency of record. Alloy will lead a strategic communications campaign to expand LeaseQuery’s customer base, which will enhance brand recognition and market presence. 

LOS ANGELES — Visit Baja California Sur has chosen Zapwater Communications as its agency of record to represent the city of Loreto and the northern municipalities of Comondú and Mulegé. Zapwater will lead strategic PR counsel with a strategy focused on media relations, influencer tactics, partnership programs and paid media campaigns targeted at the U.S. travel consumer. 

SANTA ANA, CA — Powerhouse+Co. has been retained by RobotLAB, a robotics integrator with a proven track record for delivering impactful business innovations across an array of industries, including restaurant, hospitality, education, janitorial, assisted-living and delivery. Powerhouse will lead public relations efforts to support RobotLAB’s long history of providing businesses with a clear pathway to the successful integration of robotics solutions.  Powerhouse will work in lockstep with RobotLAB’s seasoned leadership team to develop and execute strategic, results-driven communications programs that resonate with key audiences and build awareness for RobotLAB’s differentiators, including a just-announced franchising program.