RALEIGH, NORTH CAROLINA — French/West/Vaughan has been tapped by the North Carolina Pork Council to lead its consumer communications efforts including brand positioning, creative development, media relations, social media and paid media. The agency is charged with fostering positive sentiment, engagement and overall awareness of the pork industry and its impact on all North Carolina. Goals also include generating awareness of the industry’s efforts to produce safe food, protect and promote animal well-being, safeguard natural resources and have positive community impact.

LOS ANGELES — Q Drinks, the Brooklyn-based carbonated mixer company, has selected Emblem Public Relations as its agency of record. Emblem, which specializes in beverage brands, bars and restaurants, is charged with bolstering awareness of Q’s products, which are produced domestically, less sweet and lower calorie than other mixers and have more carbonation, meaning cocktails mixed with them stay fizzy longer, Emblem said.

TORONTO — The French multinational hotel group AccorHotels has named Chimera Collective its PR agency of record in Canada.  The move marks the first time the company has had a Canadian agency since it acquired Fairmont,  Raffles and Swissotel in 2016.

NEW YORK — Greenhouse Software, which produces talent acquisition tools, has named Crenshaw Communications its PR agency of record. The appointment was made after a formal agency review involving several PR agencies. Crenshaw will provide PR and media relations strategy, outreach, and content services designed to build on the leadership position already established by Greenhouse.

NEW YORK — Child’s Play Communication, which specializes in kids’ products and consumer technology, has added Microduino as a client. The company, which manufactures electronic building blocks and learning tools, has tapped Child’s Play to manage media relations surrounding new and existing products.

NEW YORK — Three boutique hotels have tapped Turner to lead their public relations initiatives. They are AC Hotels Time Square, opening this spring in Manhattan; the luxury Hotel Ivy in Minneapolis; and Moxy Chicago downtown, opening this spring in the city’s River North neighborhood.

SAN JOSE, CALIFORNIA —McGrath/Power has added two new clients to its cannabis practice — C4 Distro, a  distribution and logistics company co-founded by the former California attorney general Bill Lockyer, and The Handpicked Company, a cannabis flower and products producer. McGrath/Power’s 3-year-old cannabis practice provides a range of marketing and communications services including branding, strategy development and campaigns across channels.