NEW YORK — Insurance company Hagerty has named Praytell its PR agency of record. Praytell will be supporting Traverse City, Michigan-based Hagerty across its marketing activities. The agency’s overarching remit is creating strategic approaches that reinvigorate classic car enthusiasts while creating new brand experiences that will introduce and inspire those unfamiliar with the Hagerty brand.

NEW YORK — After participating in a competitive RFP, M&C Saatchi Sport and Entertainment North America (MCSENA) has won influencer agency for Samsonite. In this role, the agency will partner with Samsonite to develop a comprehensive advocacy strategy, lead the curation and management of its influencer network, and integrate influencer talent into cross-channel campaigns and collaborations for North America. The account will be co-led by CEO Steph Lund and senior VP Alex Osorio.

WASHINGTON — The National Association of Hispanic Journalists (NAHJ) has selected Tapiz Media Group as its agency of record for communications and social media and Iván Briones as director of communications as part of the organization's revamped strategic communications strategy effective March 1, 2023. Tapiz Media Group, led by NAHJ lifetime members Daniel Morales and José “Pepe” Xicohténcatl, has been the agency of record for US Hispanic communications for Google and YouTube for seven consecutive years, successfully managing communications campaigns in the fields of technology, entertainment, arts & culture, and public affairs. Previous marketing and communications work includes GoFundMe, Lexus, NASCAR, and Powerade. Along with contracting Tapiz Media Group, NAHJ hired multilingual communications professional Iván Briones from San Antonio, Texas as the organization’s national director of communications. Briones will oversee timely and effective internal communications with NAHJ’s membership, regional leaders and both professional and student chapters across the continental US and Puerto Rico.

NEW YORK — 5WPR’s impact team, which offers pro bono services, has partnered with Legal Momentum, the country's first and longest serving legal advocacy organization dedicated to women’s rights. As part of the partnership, 5W will be working alongside Legal Momentum to promote the organization’s ongoing initiatives to make compelling contributions to the rights and opportunities available to women. These efforts are centered around the cause of gender equality including fairness in the courts, violence against women and girls, workplace equality and economic empowerment, equal education opportunities and reproductive justice. For over 50 years, Legal Momentum has employed a three-strategy approach — using impact litigation, policy advocacy and educational initiatives — to strengthen gender equality.

TORONTO — Beiersdorf Canada Inc., part of the Beiersdorf Group, has renewed its PR AOR mandate with 1Milk2Sugars for another five years, setting the stage for a 12-year partnership between the two companies. Beiersdorf’s decision followed an extensive RFP process that ran from August through November 2022. Selected among 12 agencies, 1M2S was re-hired by the conglomerate for its thorough understanding of the skincare category, its bilingual expertise, its integrated PR tactics and its proven track record for ROI.

NEW YORK — Stuntman has been named as the agency of record for the Italian Trade Agency of New York’s Food & Wine Campaign. Stuntman PR will implement a fully integrated US media relations campaign to promote “The Perfect Italian Pair”, Italy's remarkable food and wine heritage. Spanning 2023, the project aims to increase the perceived value of Italian wine; strengthen the image of Italian foods; and educate the American audience on the variety and importance of Made in Italy products. Key markets include New York City, Dallas, Houston, Los Angeles, San Francisco, Chicago, and Washington.

BOSTON — Warner Communications has been chosen as the agency of record for Beijing-based ForwardX Robotics. ForwardX is the largest autonomous mobile robot (AMR) solutions provider in Asia. With offices in APAC, EMEA and now North America, ForwardX has a global network of proven solutions serving customers across industries including 3PL, retail, eCommerce, and consumer packaged goods.