NEW YORK — The American Association of Advertising Agencies has named The Sway Effect its public relations AOR after an internal review. The Sway Effect will partner with the 4A’s to develop a communications strategy to strengthen the organization’s leadership position within the advertising industry. The scope of work will include strategic positioning, media relations as well as the development of new programs, partnerships and customized events aimed at better supporting the organization’s agency members.

SANTA MONICA, CA — Natural food company Barnana has hired Marin Restorative Communications (MRC) to manage its PR and social media programs. MRC was selected in a competitive agency review against three other firms. Marin Restorative is handling media relations, experiential, partnerships and social media strategy for the brand.

ATLANTA — Calysto Communications has been selected by Connected Analytics to help the company establish a leadership role in IoT management. Calysto is helping guide the company’s strategic positioning and messaging.