ATLANTA—Atlanta Bread is partnering with Trevelino/Keller, a full service digital public relations and marketing firm. Trevelino Keller will support Atlanta Bread in its brand revitalization with digital marketing and creative services, initially developing a fresh creative strategy to push its new brand image and boost expansion.

DETROIT—Founders Junior Council, a group of young professionals and one of the Detroit Institute of Arts’ largest volunteer patron groups, has partnered with public relations firm Lambert Edwards & Associates to promote upcoming events and to generate interest and engagement with FJC and DIA.

SCOTTSDALE, AZ—Zynx Health, a leader in providing evidence- and experience-based clinical improvement solutions and part of the Hearst Network, has selected Amendola Communications as its agency of record. Amendola will provide a broad range of public relations and content services that promote Zynx Health as a pioneer and innovator in the delivery of clinical solutions that improve the quality, safety and efficiency of healthcare.  

COLUMBIA, MD—Maroon PR has been retained by HMC, a commercial custom millwork manufacturing firm, to serve as its public relations agency of record. Maroon will be working with HMC to lead media relations strategies for the organization. Public relations efforts will also include executive positioning for HMC’s president and CEO, Kara DiPietro, who acquired the company from her father in 2015.

SUNRISE, FL—Thor Guard, a lightning prediction system, has selected Buffalo.Agency as its public relations partner. Buffalo will publicize the Thor Guard brand in mainstream consumer and trade media covering sports, technology, business, government, news, education and related topics.

NEW YORK—5W Public Relations has added Wendy Williams to its diverse roster of entertainment and consumer brands. Wendy Williams is a media mogul, actress, comedian, entrepreneur, designer, and author, best known for her long-running talk show, “The Wendy Williams Show.” 

PRINCETON, NJ—Braidio, a cloud-based collaborative learning and talent development platform has committed to a 2017 year-long renewal with Resound Marketing to promote mobile learning and training. The account will continue to be managed and driven by team members located across Resound's Princeton and San Francisco offices, leveraging the agency’s expertise and relationships in technology, HR trade, and business media.

MINNEAPOLIS—Skyya has expanded its client roster with the addition of four start-up clients: PangeaBed, a new entry in the bed-in-a-box market; Rad Power Bikes; Vaportronix vape products and accessories; and CycleBoard, which makes three-wheeled electric stand-up, lean-to-steer electric scooters.

PHOENIX—O'Connell Communications, a PR and content marketing firm specializing in B2B and technology, is to represent Nonconductive Tool Company, a Los Angeles based manufacturer of the Voltclaw line of professional tools for electricians.