NEW YORK — Bob's Red Mill has selected 360PR+ as its public relations agency of record to enhance visibility for its wholesome food products, including oats, flours, granolas, and snacks. 360PR+ will help expand the brand’s reach with creative storytelling and thought leadership, continuing its nearly 50-year legacy of high-quality, mission-driven products. 360PR+’s remit includes helping Bob’s Red Mill connecting with a new generation of consumers.

NEW YORK — Confidant has been named the brand and lifestyle communications agency of record for Chobani and La Colombe. The partnership, which was awarded after an RFP in late 2024, will focus on increasing Chobani’s brand awareness while sharing its mission of making high-quality, nutritious food accessible to all. Confidant will oversee media relations for both brands, supporting key product launches and initiatives. Through this partnership, Confidant will amplify Chobani’s brand story, which also emphasizes its philanthropic efforts, including initiatives to combat child hunger, support immigrants and refugees, honor veterans, and protect the planet.

LOS ANGELES — The Pollack Group is partnering with WiSP to launch its drink spiking detection technology. WiSP’s device uses advanced chemical engineering and electro-optics to provide real-time safety, addressing the growing concern of drink spiking. The Pollack Group will lead WiSP’s PR, media relations, and brand positioning efforts as it expands to detect additional threats, including fentanyl. In Spring 2025, WiSP will begin its first public pilot at USC, Washington University, and Maryland University, engaging 1,500 app users and 500 device testers.

DENVER — Turner has struck a new partnership with Xanterra Travel Collection, a leader in sustainable, experience-driven travel. As Xanterra’s integrated PR AOR, Turner will oversee earned media and social media strategy, spotlighting the brand’s National Parks collection, including iconic locations such as the Grand Canyon, Yellowstone, and Death Valley, as well as its tour companies—Holiday Vacations, VBT Bicycling Adventures, and Country Walkers.With expertise in media relations, influencer marketing, and innovative social strategies, Turner will amplify Xanterra’s commitment to environmental stewardship and exceptional hospitality.