LOS ANGELES — Heineken USA has named Rogers & Cowan/FRUKT its agency of record for product placement, entertainment PR and integrated partnerships. R&C/FRUKT will provide brand engagement opportunities across industry events and sponsorships for Heineken USA’s portfolio of brands (Heineken, Heineken Light, Tecate, Dos Equis, Strongbow, Red Stripe, Tiger, Amstel Light). The agency will leverage an extensive list of relationships with industry stakeholders, including studios, producers, directors and talent for the work.

CHICAGO — Zapwater Communications is expanding its relationship with Kimpton Hotels & Restaurants by adding Chicago’s Kimpton Gray Hotel, along with its rooftop restaurant and lounge, to its client roster. Zapwater also has been tapped to help open Fisk & Co., the company’s Belgian bistro-style eatery opening in Chicago this spring.  Zapwater will provide media relations support, manage influencer relations and activations, and oversee strategic events and partnerships for its new clients.

RALEIGH, NC — The J. Peterman Company, the online and catalogue retailer, has named French/West/Vaughn its agency of record. FWV will provide strategic integrated marketing services for the brand, best known for travel-inspired clothing and merchandize.  The J. Peterman Company sells directly to consumers through its catalogues and website.

NEW YORK — Ghostery, a company that specializes in internet privacy, has named Diffusion its agency of record. Diffusion is charged with supporting product announcements and corporate profiling, utilizing internal data to create impacting reports of online behavior of both users and the websites they visit. Ghostery offers a browser extension that makes web browsing faster and safer by blocking third-party data-tracking technologies.
LOS ANGELES — Bodyography Professional Cosmetics has tapped Beach House PR to handle its public relations.  San Diego-based Bodyography specializes in a boutique line of mineral-based makeup and skincare products.

NEW YORK — Turner has added an array of travel and hospital clients to its roster, boosting its operation serving the sector. Organizations representing Houston, San Luis Obispo County on California’s central coast, Tupelo, Miss., Indiana’s Hamilton County and Nebraska have hired the agency to promote tourism. So has Unique Hotels, which owns three hotels in Belize.