RALEIGH, NC—French/West/Vaughan has been selected by Structure House, a residential weight loss program, to spearhead the company’s media presence. FWV will oversee external media relations efforts for the facility, highlighting the numerous expert staff members, elite programs offered and upcoming initiatives such as a new spa building and an interactive demonstration center where guests learn from executive chef John Beverly how to prepare well-balanced, healthy meals and snacks.

NEW YORK—Steinreich Communications Group has been appointed public relations consultant to Red Dress Boutique, the women’s clothing online retailer, as it looks to expand its customer-base and bring its own internally designed product line to market. Steinreich Communications fashion and consumer products groups in its New York headquarters are leading the assignment.

ATLANTA—Belgard, a leader in outdoor living essentials for the patio and beyond, is partnering with Trevelino/Keller, which will work with Belgard to increase its brand exposure and reputation via consumer and industry media relations, content strategy, campaign development and tradeshow support.

ATLANTA—Brandware Public Relations, specializing in enthusiast lifestyle brands, has been selected as agency of record by Weego, a leader in the consumer portable power category. Brandware will develop multi-platform product and lifestyle PR initiatives for Weego’s portable jump starter and battery pack product lines.

CORAL GABLES, FL—Cheryl Andrews Marketing Communications has added Cayo Espanto, a luxury private island located three miles off the coast of Belize, to its list of travel and hospitality clients. CAMC was the agency of record for Cayo Espanto from 2001 to 2010 and will manage the island’s communication and social media strategy in North America, elevating brand awareness in key target niche markets.  

TEMECULA, CA—Rainguard Water Sealer, a leader in environmentally friendly surface protection solutions for home, architecture, commercial and building contractor challenges, has selected Driven Public Relations, an integrated brand marketing agency, as agency of record.