LOS ANGELES — Curacao, a Latino-focused retailer with locations in California, Nevada and Arizona, has named Bob Gold & Associates its PR agency of record. The agency will build awareness for Curacao and the Curacao Foundation, which supports Latino communities through a range of services including scholarships. Bob Gold’s tasks include positioning Curacao as a leader in providing financial and credit education for Latino communities. Additionally, the agency will be supporting the chain’s opening of new stores in Southern California and Arizona.

CHARLESTON, SC — Solar generator company Geneverse Energy has named Brandon its agency of record. The agency will manage the brand, media and creative strategies for Geneverse as it prepares for growth. Brandon has already launched a digitally driven strategy with brand messaging and storytelling.

NEW YORK — Magrino has three new travel clients:The Venetian Resort Las Vegas, ModernHaus SoHo in New York and a collection of properties within the Highgate Peru and Highgate Portugal portfolios. Magrino will serve as agency of record for all three companies. The agency’s remits include crafting and executing campaigns supporting expansions, modernization and rebrands.

NEW YORK — The Brandman Agency has signed Willard InterContinental Washington, D.C. as its newest luxury hospitality and travel client. The Willard InterContinental, which is on the National Register of Historic Places, will be a part of Brandman’s collection of travel clients. Other Brandman hotel clients include Marriott International, St. Regis and Ritz-Carlton properties, as well as Raffles Singapore, COMO Hotels and Resorts.