BOSTON—Technology PR agency March Communications has been selected by Sophos, a leading provider of next-generation network and endpoint security solutions, to serve as its North American PR agency of record. March’s work for Sophos will be concentrated on three main pillars: thought leadership, strategic campaign support and elevating the company’s corporate profile in North America.

SAN FRANCISCO—Hotwire Public Relations Group has added more than 20 new clients, including Keeper Security, a leading password manager and digital vault; Looker, a data platform that offers data analytics, exploration and insights; New Teacher Center, national non-profit focused on public education; Sierra Wireless, a wireless communications equipment designer and manufacturer; Tech21, a leader in impact protection for mobile devices; and United Rentals, an equipment rental company. Other wins include 4C Insights, Certain, and Velocity Worldwide.

BOSTON—BackBay Communications, a firm focused on the financial services sector, has been retained as public relations agency of record by Delta Data, a leading provider of back-end software solutions that the funds industry utilizes to process billions of dollars of transactions and keep on top of their data. BackBay will raise awareness of Delta Data in both national and trade media, with the aim of increasing the company’s visibility among fund companies and distributors.

NASHVILLE, TN—Choice Media & Communications is working with Twin Creeks Marina & Resort for its groundbreaking ceremony.

LOS ANGELES—Beach House PR has added Los Angeles-based Agave, a hydrating, plant-based hair care product line. Beach House will handle Agave's public relations, influencer marketing and social media marketing efforts. The firm has also added beauty brands Julep Beauty and YES TO to its roster for influencer marketing.