GRAND RAPIDS, MI—Lambert Edwards & Associates will be providing investor relations counsel and services to support Peak Resorts, a leading owner and operator of ski resorts in the US. LE&A will develop and implement strategies to elevate Peak Resorts’ profile and support its investor outreach objectives following the company’s recent initial public offering.

TORONTO—OpenTable, a leading provider of online restaurant reservations and part of The Priceline Group, has engaged StrategicAmpersand as its agency of record for Canada. StrategicAmperand will handle all of OpenTable's public relations and social media activities across Canada.

NEW YORK—Lou Hammond & Associates has added four new clients for public relations, digital marketing and positioning:  The Beach Company, known for real estate development in the Southeast;  Halls Hospitality, which operates restaurants in South Carolina; High Country Rugs, which designs and manufactures custom oriental rugs; and Domestic Estate Management Association, a worldwide educational association for the private service community.

RALEIGH, NC—French/West/Vaughan has been selected to partner with two outdoor and sporting goods retail brands: Cabela’s and Fleet Feet Sports. Cabela’s has selected FWV to collaborate on media outreach and public relations efforts for the grand opening of a new retail location in Garner, NC. FWV has also been named PR agency of record for Fleet Feet Sports amd will promote the company’s franchise model and community support.

DOWNINGTOWN, PA—Avanti Markets, a original developer of self-checkout micro market technology, has selected Schubert b2b to provide strategic marketing communications consultation, services and creative work.Schubert b2b will deliver an integrated marketing communications campaign that will promote the company’s capabilities through a wide range of media channels, reinforcing the brand as an innovator in the self-service micro market industry.