NEW YORK—Gibbs & Soell has broadened its consumer marketing practice with its appointment as agency of record for Trudeau Corporation, a leading supplier of quality kitchenware and tabletop accessories in North America. Gibbs & Soell will provide strategic counsel and program implementation for integrated communications to support Trudeau’s US operations.

BOSTON—Shift Communications has expanded its food and beverage business. Buddy Fruits, a healthy fruit snack, selected Shift as agency of record to increase brand awareness through media and audience relations. Wente Family Estates selected the firm to raise awareness of its newest brand, Double Decker. And emerging food brand FoodyDirect, an online marketplace to connect food lovers with America's best foods, brought Shift on board to launch the site, drive traffic and grow orders.

CHERRY HILL, NJ—TD Bank has selected JeffreyGroup as its agency of record for the US Hispanic market.

NEW YORK—The Morris + King Company has been retained by Rodale’s, an e-commerce store from magazine publisher Rodale that will sell handpicked luxury, eco-friendly, natural sustainable and organically certified goods. MKC will develop and execute a comprehensive public relations campaign to position the company for a digital future and transform it into a true retailer. The campaign will tap MKC’s expertise in the consumer, lifestyle, technology and business sectors.

NEW YORK—5W Public Relations has been selected as PR agency of record for the Israel Dealmakers Summit 2013, a two-day, invitation only conference for senior level executives from the United States, Europe and Israel. 5W will execute the PR campaign focused on business and industry-specific news, though-leadership positioning, innovations in technology, corporate connections, networking, and relationship development.

WASHINGTON, DC—Susan Davis International has added several clients. SDI is providing logistics management for The Edison Foundation’s “Powering the People 2.0: Innovations for a Better World” event at the Newseum in Washington, DC. Other additions include Mary Furlong & Associates, the Thoth Awards, Army Historical Foundation, Marine Corps Heritage Foundation, Vietnam Veterans Memorial Fund, Washington Tennis & Education Foundation, and the Institute of Museum & Library Services.

LOS ANGELES—Pivotal PR has added three brands to its roster: Calvin Rucker, the apparel collaboration from fashion visionaries Caroline Calvin and Joie Ruck, which joins Pivotal’s fashion and accessories division; and Hennessy V.S. of the world-leading cognac house and Voli Light Vodkas, a line of low-calorie vodkas.

BRIDGEWATER, NJ—Dancker Sellew & Douglas, a regional leader in creating financial, pharmaceutical and educational office environments and laboratory applications for educational and healthcare institutions, has selected R&J Public Relations as its public relations agency of record. R&J will conduct a brand diagnostic program to examine internal and external communication and branding efforts and to articulate a clear, cohesive brand message to all key constituents.

SAN FRANCISCO—K/F Communications, A technology public relations agency, today announced that it has been selected as the agency of record by three innovative technology companies: BuyVia, an online and mobile smart shopping service; Recurly, providing recurring billing management for businesses; and FairCom, a database company.

MARBLEHEAD, MA—Birnbach Communications, a public relations and social media agency, has been named agency of record Unit4 Business Software in North America, a subsidiary of the global cloud-focused business software and services company, Unit4. Birnbach has been AOR for Unit4 Coda since 2010, handling media relations, social media, and analyst relations across North America, and will now support an expanded solutions portfolio and target market for the newly combined organization.