NEW YORK — Current Marketing has added three new clients to its roster — Alternative Apparel, Hayward and Entertainment One. Current’s work for Alternative Apparel will focus on reinvigorating the clothing brand. Hayward Industries, a swimming pool equipment company, has tapped Current to build awareness of the possibilities for upgrading pools and spas using technology. Entertainment One, a Toronto-based creator, producer and distributor of entertainment, has charged Current with building buzz for two of its children’s properties, Peppa Pig and PJ Masks.

NEW YORK — 5W Public Relations has been named PR agency of record for Hawkeye Systems, Inc., a next generation imaging technology company. Hawkeye Systems develops optical imaging products for military and law enforcement markets to assist with intelligence, surveillance, and reconnaissance.

NEW ORLEANS — Deveney has struck a partnership with Allegiant, the ninth-largest commercial airline in the US. Serving as an extension of their team, Deveney will provide ongoing support for daily social media management, as well as develop, manage and execute social media campaigns. The agency will also work to further elevate the brand though community engagements and activations in key markets. 

SCOTTSDALE, AZ — Amendola has been selected as the agency of record for VisiQuate, a business analytics company serving healthcare enterprises. VisiQuate previously engaged Amendola to launch a media relations campaign. With the expanded program, Amendola will implement a broad range of PR, marketing and content strategies to generate awareness around VisiQuate’s healthcare business analytics solutions including Ana, the industry’s first virtual Chief Artificial Intelligence Officer.