NEW YORK — NYC Pride has partnered with PrideNOW, the LGBTQ+ division of Mark Allen & Co., on a pro bono basis to support this year’s Pride March and PrideFest, scheduled for June 29. PrideNOW will also promote NYC Pride events year-round as part of the partnership. The account is led by Kurt Osenlund, vice president of client relations at Mark Allen & Co. and former editor of Out Magazine. The 2025 events will center on the theme “Rise Up: Pride in Protest.”

NEW YORK — 5WPR has been named communications agency of record for Nissan US's multicultural initiatives. The agency will lead brand development, communications planning, and experiential events targeting diverse audiences. Additional responsibilities include grassroots outreach, influencer engagement, media placements, and strategic counsel on multicultural market opportunities. The work supports Nissan’s efforts to grow brand affinity and customer satisfaction among key demographic groups.

NEW YORK — RHC has added The Knickerbocker in Manhattan and The Ritz-Carlton, Sarasota to its hospitality client roster. The Knickerbocker, located at West 42nd Street and Broadway, features a rooftop bar and historic suites. The Ritz-Carlton, Sarasota offers a private beach club, golf course access, and a spa ranked among the top three in North America by Travel + Leisure. RHC will support both properties with media and brand communications.

BOSTON AND CHICAGO — Tier One Partners has added Reveleer and Oliver Wight to its client portfolio. Reveleer is a healthcare technology platform offering AI-powered solutions for clinical data retrieval, risk adjustment, and quality improvement. Oliver Wight provides consulting for business transformation and planning. Tier One will support both companies through media relations and thought leadership initiatives targeting enterprise audiences.

NEW YORK — SourceCode Communications has been named agency of record for Staffbase, a global internal communications platform. The agency will lead efforts to enhance brand visibility and media presence across key markets. Staffbase serves thousands of companies with tools to strengthen workforce alignment and engagement. The account includes strategic positioning, press outreach and integrated communications.

LOS ANGELES — Hopscotch USA has been hired by Olyn to build US visibility for its direct-to-consumer film distribution platform. Olyn enables filmmakers to retain up to 90% of revenue while using influencer and affiliate marketing to drive viewership. The agency recently led a North America campaign for the Olyn-hosted film Midas Man, including a Los Angeles launch event. Olyn was founded by Ana Maria Jipa, Malcolm Wood, Jeremías Buireo and Kiran Thomas.

NEW YORK — CIIC PR has been named agency of record for Kadún, a new Mexico Grand Hotels property set to open in Los Cabos in fall 2025. CIIC will lead a communications strategy aimed at building awareness and visibility in U.S. and Latin American markets. The partnership marks a further expansion of the agency’s hospitality portfolio in the region. Kadún is positioned as a flagship destination for the brand.