NEW YORK — Classical music streaming platform Primephonic has selected Diffusion as its public relations agency of record. Diffusion is tasked with growing Primephonic’s brand visibility and user base through a multi-faceted public relations program built on thought leadership, media and influencer reviews and product feature announcements. Diffusion’s campaign aims to spotlight and elevate Primephonic’s platform and its unique positioning in the streaming music market amongst mainstream consumer, technology and business media verticals.

RALEIGH, NC — Wrapmaster has selected French/West/Vaughan to provide public relations support for its official launch in the United States. Wrapmaster film, foil and parchment dispensers are designed to meet the needs of professional kitchens ranging from large-scale, high-volume restaurants to mobile food operations. FWV will provide public relations support for the launch, which will officially take place at the 100th edition of the National Restaurant Association show in May 2019.

NEW YORK — SourceCode Communications has expanded its enterprise and fintech practices following competitive pitches for AOR relationships  with Cloudreach and MyWallSt. Cloud solutions provider Cloudreach has tasked SourceCode with increasing brand value and establishing Cloudreach as a marquee partner for enterprise businesses in the US. MyWallSt (formerly Rubicoin), which helps consumers become better investors through education and guidance, brought on SourceCode to help with its rebrand and raise awareness in the US for its investing apps.

SCOTTSDALE, AZ — Amendola Communications has been selected as the outsourced marketing and PR partner for Air Methods, which provides emergency medical air transport for 70,000 people every year. Amendola will elevate Air Methods’ position within the industry through a broad range of integrated PR, media relations, digital marketing, crisis planning, messaging and content development services. Through the engagement, Amendola will develop and execute a holistic plan that educates the healthcare and aviation markets on Air Methods’ offerings.