NEW YORK — GoPro has named Diffusion as its public relations agency of record with a focus on US media relations. Diffusion will be responsible for a brand awareness campaign geared towards solidifying GoPro’s reputation by boosting consumer awareness, targeting new demographics such as GenZ and adventure parents while maintaining the brand’s preestablished audience. Diffusion will also support the brand's key launch moments and ongoing PR for all GoPro products.

DALLAS — BizCom Associates has added Valhallan and Iron 24, two new software franchise concepts created by FranchiCzar, as new clients. BizCom will support the company through an integrated media relations and digital PR and marketing communications program promoting the products to brands and potential franchisees.  The agency will also provide PR support for FranchiCzar as they come onboard.

SÃO PAULO — Vianews Latin America has won three new accounts. The new business comes from Social Digital Commerce, Capterra and Vigor. The accounts were acquired through competitive reviews held over a three-month period involving the largest agencies in Latin America.

NEW YORK — Scandinavian luggage company Carl Friedrik has selected Issa PR as its North America agency of record. Issa will provide media relations and PR strategy for the luxury brand, which is trying to expand its US business.

FORT LAUDERDALE, FL — Fish Consulting has added several brands to its roster of partners in the first quarter of 2022. Partners include Self Esteem Brands, parent company of Anytime Fitness, Waxing the City, Basecamp Fitness, and The Bar Method; Smoothie King; Pizza Ranch; and Shark Tank success story Cousins Maine Lobster. Fish will guide each brand’s franchisee recruitment and PR efforts, support grand openings of new locations, and direct social media influencer marketing and consumer engagement programs. Fish also will develop and implement executive visibility and thought leadership programs to further boost industry recognition.