NEW YORK—Orange Palate, a specialty practice of Porter Novelli, has added Sarah Simmons to its client roster. Simmons, named one of the 50 best chefs in New York City by Food & Wine magazine in 2014, is chief executive officer of City Grit Hospitality Group, founder of City Grit Culinary Salon and chef/owner of Birds & Bubbles, a full-service restaurant in Manhattan's Lower East Side. Orange Palate will support all public relations and marketing efforts for Simmons, her restaurant group and distinct personal brand.

NEW YORK—Turner PR, a boutique public relations firm specializing in media relations, social media, content and digital communications for travel and lifestyle brands, has added Pure Barre to its active lifestyle and fitness portfolio. Turner will spearhead an integrated consumer and B2B campaign communications for the 300-strong franchise boutique fitness concept across the US and Canada.

NEW YORK—Kypris, a line of holistic skin care products, has retained Conundrum as its public relations agency of record. The agency is charged with assisting the company with proactive and reactive external communications processes and strategies as well as supporting the organization’s key partnership initiatives.

LOS ANGELES—Evite, a leading digital platform for bringing people together, has named KComm its public relations agency of record. KComm will implement a communications plan to enhance Evite’s overall brand awareness and support the companys new product launches in the coming year.

NEW YORK—ROK Mobile, a global mobile virtual network operator, has chosen M&C Saatchi Sport & Entertainment as agency of record. The account will be led Mark Tanno, assistant vice president for M&C Saatchi Sport & Entertainment in New York.

VIENNA, VA—Rio Verde Community has selected Buffalo Brand Invigoration Group to direct a public relations program for the active-adult residential enclave northeast of Scottsdale, Ariz. Buffalo will position Rio Verde by securing media coverage tied to trends, themes and best practices.  

ATLANTA—Arketi Group, a high-technology business-to-business public relations and digital marketing agency, was selected by Cohesive Solutions, an asset-intensive business solutions and consulting firm, for messaging, brand enhancement and website development work. Cohesive enlisted Arketi to create marketplace messages and assist with branding to articulate its growing and evolving brand.

CLEARWATER, FL—The Centers of Integrative Medicine & Healing has retained JoTo PR to help bring integrative medicine to the forefront of healthcare.