RALEIGH, NC —  Healthy Pet has selected French/West/Vaughan as its agency of record. FWV and FWV Fetching – FWV’s division dedicated to pet marketing – will manage external communications including media relations, special events, influencer programming, social media and digital marketing throughout 2020 as an extension of the multi-year partnership between the two organizations.

NEW YORK — Peppercomm has added three new clients to its roster. They are: the plant-based food company Bolthouse Farms, which tapped Peppercomm brand awareness through dedicated media communications; global cloud communications platform Infobip, for which Peppercomm will run a strategic communications program; and the educational nonprofit First Book, which hired Peppercomm to evolve its branding including positioning, brand narrative and messaging as well as a full brand refresh.

NEW YORK — Lifestyle learning platform Tilleo, which is premiering a selection of online classes in the US, has hired Clarity as its agency of record. Tilleo chose to pair the media relations expertise of Clarity’s New York office with the online marketing experience of its London-based digital and social team to help build Tilleo into a go-to lifestyle learning brand especially relevant during the Covid-19 pandemic.  The service is subscription-based and all proceeds from courses collected through July 31st will benefit Feeding America.

NEW YORK — Southard Communications has been hired by The Toy Association as the public relations agency of record for Toy Fair Everywhere, the association’s new series of virtual market weeks. Southard Communications has been tasked with helping The Toy Association lay the groundwork for Toy Fair Everywhere and with global promotion, including strategy and support of all virtual market week events.