CHICAGO — Pan Pacific Hotels Group has appointed Zapwater, along with its agency partners in Southeast Asia, Australia and the UK, as its agency of record. Zapwater will be responsible for North American media relations and marketing for the brand. The agency will work with SCOP3 Group in Southeast Asia, the PC Agency in the UK and Anne Wild & Associates in Australia and New Zealand. Zapwater Communications will lead curated media trips, events and other brand experiences as part of the campaign to build global awareness of Pan Pacific Hotels Group.

ATLANTA — Alloy has added two tech brands to its client roster — RetireeFirst and Unbabel. As RetireeFirst’s agency of record, Alloy will execute the retiree benefits management platform’s go-to-market strategy and execute the company's first-ever inbound marketing program. Unbabel, which helps business deliver multilingual customer experience at scale, has named Alloy its global agency of record. The selection of Alloy came after Unbabel conducted a competitive agency search.

NEW YORK — Travel Medford has appointed 5W Public Relations as its agency of record. 5W will lead Travel Medford's media relations program, raise brand awareness and position Medford as a must-visit destination.