LOS ANGELES— BEF Foods, a leading producer and distributor of refrigerated side dishes, pork sausage and refrigerated and frozen convenience food items under the Bob Evans and Owens brand names, has retained The Pollack PR Marketing Group for a nationwide promotional PR campaign. PPMG will lead BEF Foods' public relations efforts, building brand awareness   among new households, as well as building brand equity for the iconic Bob Evans' farm.

SAN FRANCISCO—Eastwick has added 10 new clients including 7Park Data, an analytics company delivering real-time Intelligence; Avalara, a leading provider of tax compliance automation; Dev Bootcamp, which offers a “web development bootcamp”; Dialpad, a business communications solution; iManage, a leading provider of work product management solutions; Integral Ad Science, a global media valuation platform; Nasdaq Entrepreneurial Center, a San Francisco-based non-profit organization Sitecore; a leader in experience management software; Spredfast, a social software company; and Zignal Labs, which delivers insights from big data analytics, media monitoring, and business intelligence.

NEW YORK—Lou Hammond & Associates has added three new clients for public relations, digital marketing and positioning: Warwick International Hotels, with over 55 hotels worldwide; Brintons Carpets, a leading manufacturer of high-quality woven carpets; and North American Properties, a privately held real estate operating company.

NEW YORK—Diffusion has been selected to represent Auro Technologies, the creator and pioneer of the 3D audio standard. Diffusion has been brought on board to expand global brand awareness of the company’s 3D immersive sound solutions via creative campaigns that target everyone from home theater installers to mobile users.

NEW YORK—CRC has been named the agency of record for Worthy, an online auction marketplace for reselling diamonds, diamond jewelry and luxury watches. 

CHICAGO—The Peninsula Chicago has retained Zapwater Communications, Inc. to handle public relations and influencer outreach at two of its food and beverage outlets, The Lobby and Shanghai Terrace.