NEW YORK — Ditto PR has added three new fintech companies to its client roster — Cardless, Direxion and Truework. Cardless offers custom co-branded credit card products to earn rewards on various experiences, merchandise and exclusive offers. Ditto is working with Cardless to identify key target audiences, establish an understanding for the company’s business objectives, and create brand awareness using effective messaging, media relations and content creation. Direxion is a provider of leveraged, inverse and thematic Exchange Traded Funds (ETFs) for traders, institutions, and less risk averse investors. Ditto is working with Direxion to help the firm better understand its investor base, educate the market on the proper use of its products and introduce new funds to help investors better express their investments point-of-view. Truework is a single platform for employment and income verifications with a mission to empower individuals to own and control their professional and personal data. Ditto is working with Truework to develop unique positioning and messaging, manage media relations, and lead thought leadership and content.

NEW YORK — Lou Hammond Group has been selected by the State of South Dakota as public relations agency of record for tourism. Utilizing an aggressive, integrated and multi-tactical strategy, LHG will elevate the state’s diverse offerings.

SAN DIEGO — Dental technology company Sonendo has named Crowe PR its agency of record. Crowe PR’s integrated healthcare and technology teams will handle strategic communications, messaging refinement, media relations and thought leadership on behalf of Sonendo, raising awareness for the brand, its GentleWave System and executive team.
TORONTO — 1Milk2Sugars has added eight new clients to its roster in the key marketing verticals of food & beverage (Canada Dry, NotBurger, Motts Clamato & Keurig), lifestyle (Lagostina), skincare (Herbivore Botanicals), health (UltuCup) and urban mobility (Indigo Group). To keep pace with its expanding portfolio, 1M2S, along with its sister agency, double shot, has solidified its team with several in-house promotions and new hires. They include Patricia Amato, senior account director; Nathali Perez, client services & marketing manager; Stephanie Caputo, PR account executive; Phynicia Choy, PR account executive; and Annabelle Irakiza, talent executive, double shot.

CHAPEL HILL, NC — The Rave Agency has been selected by CEDIA Expo as its agency of record, after a competitive review. The Rave Agency will be responsible for elevating CEDIA Expo through developing and executing strategic and integrated public relations, social media marketing and live-event production. CEDIA Expo is the largest North American event for the residential technology channel.
NEW YORK — Teuwen Communications has added three new clients: NEFT Vodka, crafted in Austria’s Rhaetian Alps; Sashi Moorman and Rajat Parr’s Provignage which includes Sandhi Wines, Evening Land Vineyards, and Domaine de la Côte wineries; and Château La Coste — a wine estate, art, culinary and spa destination in Provence. They join the agency’s esteemed roster of international and domestic wine and spirit brands.