BIRMINGHAM, AL — The Association for Professionals in Infection Control and Epidemiology has selected Markstein as its national communications partner. Markstein is supporting the organization’s response to the rapidly evolving Covid-19 pandemic and will develop an integrated awareness campaign. APIC is at the forefront of the fight against infections, including Covid-19, whose 16,000+ members include infection preventionists on the frontlines in hospitals and other healthcare facilities who develop and direct infection prevention and control programs to save lives and keep workers safe. In addition to media relations, content development and other efforts designed to improve access to personal protective equipment for health care professionals caring for Covid-19 patients, Markstein will work with APIC to amplify its story and highlight the crucial role of its’ infection preventionist members.  

NEW YORK — Caffeinated bar company Verb Energy has hired Diffusion to support US public relations initiatives. Diffusion is responsible for all corporate and consumer media relations as it works closely with the brand to raise awareness of Verb’s innovative text-to-order DTC model. Diffusion also is working with Verb on an immediate effort to supply more than half a million of the brand’s energy bars to healthcare workers working around-the-clock in the fight against Covid-19.

PORTLAND, OR — Liaison has been selected by Theia Interactive to promote its work in the XR, AEC and design industries. Theia is currently preparing new campaigns for its Optim software, a tool kit that takes the stress out of game engines. Liaison will support these efforts through a mix of messaging, product launches and strategic stories.

SANTA ANA, CA — Numa, a virtual answering service, has handed its public relations business to Global Results Communications. GRC will produce and launch multifaceted media campaigns to increase Numa’s market presence and generate coverage in news and trade publications.

NEW YORK — The Consultancy PR has added outdoor furniture brand Outer to its client roster. The direct-to-consumer brand was launched last year with the goal of creating products with an emphasis on design, community and eco-friendliness.

NEW YORK — 5W Public Relations has been selected to handle insights and data promotion for the online visibility management and content marketing SaaS platform, SEMrush. 5WPR has worked with SEMrush since November 2019 and supports coverage for SEMrush’s advanced analytic reports. SEMrush’s insights are widely sought after by media and acts as a window into trends in various markets around the world.

NEW YORK —AnyClip, provider of tools, insights and solutions that power more efficient and effective streaming video strategies for media companies and marketers, has engaged Clarity as its agency of record. AnyClip's AI analyzes the images and audio of video content frame by frame in real-time and “tags” keywords, categories, brand safety issues, people and more as they’re recognized within the content.