NEW YORK — Employee training platform EduMe has awarded Diffusion its US PR business. EduMe, which is designed for on-demand workers, has tasked Diffusion with a brand awareness campaign designed to generate recognition in the US and position EduMe as a leader in the on-demand workforce success industry. Diffusion’s PR campaign for EduMe will generate awareness around the company’s customized solutions to improve workplace performance in the US market through a targeted media relations approach. The campaign will also support EduMe’s existing partnerships with companies such as Uber and Gopuff, as well as new partnership developments that will elevate EduMe’s approach to effective employee learning.

NEW YORK —The Decker/Royal Agency (D/R), has added four new clients to its roster. They are Holland America Line, the 11-ship cruise line that dates back to 1873; immersive guided vacation company Insight Vacations; Adventure World Travel, which has been creating custom travel experiences for 40 years; and Market New Haven, Inc. (MNHI), the official destination marketing organization for downtown New Haven, Connecticut.

DALLAS – Omni Hotels & Resorts has selected Buffalo Agency as its golf public relations agency of record. Buffalo will help Omni Hotels & Resorts build a clearer identity for its nationwide collection of 25 golf courses spread across 11 resorts. Once armed with new brand positioning and messaging, Buffalo will create an integrated communications program that will be focused on using earned and owned media channels to elevate awareness of the new Omni golf brand with key national, regional and local audiences.

DALLAS — Mooyah Burgers, Fries & Shakes has named Champion as its consumer public relations agency of record. Champion’s scope of work for the Dallas-based brand is focused on generating consumer-facing media coverage at the local and national levels, along with the agency’s signature local store marketing and new restaurant opening support.