CHICAGO —Zapwater Communications has been retained by The Revel Group, an event agency that provides jaw décor, transformative venues, curated food offerings, and planning expertise. Zapwater’s scope of work will include media relations, influencer relations, marketing and events for The Revel Group, encompassing all aspects of their business.

LOS ANGELES — The Brandman Agency has added the hotel booking platform ResortPass to its client roster. ResortPass offers guests daytime access to hotels and resorts for use of the pool, spa, fitness center, and additional amenities, without the commitment of an overnight stay. The agency has also added as clients sister hotels, The Alexandrian and Morrison House, outside of Washington DC in historic Old Town Alexandria.

BOSTON — BackBay Communications has been selected as StoneShot’s marketing and PR partner. The UK-based firm, which focuses on email marketing, event management, and agency services for the financial services industry, hired BackBay to support its media relations, and content marketing strategy. BackBay has launched a comprehensive communications program to highlight StoneShot’s industry insights, emphasize its marketing expertise in the financial services arena and expand its exposure in the US.

ST. PETERSBURG, FL — McKibbon Hospitality has tapped Paradise Advertising & Marketing to handle public relations. Paradise will focus on marketing and promoting the company’s corporate brand as an industry leader in hotel development, ownership and management. Tactics will include B2B and B2C media and influencer relations, hotel opening special events and promotions.

NEW YORK — Affect was selected by FlatRate Moving to handle public relations. Affect will launch an aggressive communications strategy targeting New Yorkers who are planning to move this spring and promote the launch of FlatRate Moving’s brand new app.

LOS ANGELES — The Pollack PR Marketing Group has been selected by Ireland’s General Paints to execute a comprehensive digital marketing campaign to introduce the premium designer paint, called Curator, in the US market. Selected after a competitive review, the agency will employ strategic digital marketing programs to drive engagement with consumers and interior design professionals throughout the US launch of Curator in 2019.