NEW YORK—Havas PR North America has been named agency of record by Barnacle Parking Enforcement, a company that recently unveiled its parking enforcement technology that it hopes will replace the boot. Havas PR has been leading the company’s national and local roll-out as the product moves from several pilot cities to full launch in Q1  of next year.

LOS ANGELES—The Pollack PR Marketing Group has been retained by LegalShield, a leading provider of legal services of affordable legal plans and identity theft solutions for individuals, families and small businesses, as its agency of record. PPMG’s efforts will focus on the company’s technology, apps and its service offerings that include legal services, identity protection/cyber security, business governance, estate planning and more.

NEW YORK—Lou Hammond Group has been selected to provide public relations for Santa Barbara, a beach town located on the Central California Coast. In addition, following a competitive review, LHG will continue to represent Providence Tourism Council, a client for 11 years.

MELVILLE, NY—Thomas Public Relations, a public relations and social media agency for consumer electronics, high-tech, enterprise, and apps, has signed GameSir to its roster of clients. Thomas PR has been assigned to develop public relations strategies for GameSir’s new game controllers for smartphones and other mobile devices.

NEW YORK—The Association for Applied Sport Psychology has signed New York City-based PR firm The Rosen Group as its agency of record. The Rosen Group is tasked with handling all media relations, brand awareness, social media and thought-leadership for the non-profit professional organization.

NEW YORK—Cutler PR has been named the agency of record by three new technology clients: New York-based Zive, a productivity software company and maker of the desktop app Kiwi for Gmail; Glassbox, which enables brands to record and analyze how customers and prospects are using their sites; and Wise Data Media, a marketing intelligence platform that predict prices and effectiveness of ad options.