MIAMI —  Carve Communications has signed four new retainer clients in the past couple of months. They are: Victrola, the century-old turntable manufacturer; First Tube Media, a branded live content marketing platform; OM System, which produces management software solutions and PartsHawk, an online auto parts retailer.

SANTA ANA, CA — Telecom company Cox Business has tapped Global Results Communications to handle a portion of its PR business. Supporting content efforts, GRC will create a variety of editorial content and collateral materials for Cox Business supporting its Smart Community solutions, which are designed to help communities by providing technology including smart kiosks, smart lighting, video analytics and curbside management.

LOS ANGELES — ZOO Digital, a provider of cloud-based dubbing, subtitling, localization and media services for the media entertainment industry, has appointed Red Lorry Yellow Lorry as its PR agency of record in the US. Red Lorry Yellow Lorry’s Los Angeles director, Kim Willsher, will lead the lorries’ account team. The PR program will focus on expanding awareness of ZOO Digital’s services among major film studios, streaming services, broadcasters, and independent distributors through a strategic media relations campaign targeting media and entertainment trades.

NEW YORK — Magrino has been named agency of record for alcoholic beverage brands, Rancho La Gloria, which includes canned and bottled margaritas, and Texas Ranch Water Blue Agave Hard Seltzer. The agency will work on creative programming and brand awareness development in the US market through integrated public relations strategies and marketing campaigns.

CHICAGO — Zapwater Communications has been retained by MegMade, adding to the agency’s growing roster of interior design and home clients. Zapwater’s scope of work includes media relations, influencer relations, and strategic partnerships and social media/digital support for MegMade.

SANTA ANA, CA — Powerhouse Communications has been hired by Tone & Sculpt to lead its US public relations. London-based Tone & Sculpt, a fitness and nutrition app, has retained Powerhouse to manage its national PR program with the goal to engage women who are passionate about improving their overall health and fitness abilities.

BOSTON — V2 Communications has added software company Ardoq to its client portfolio. The Norwegian company has hired V2 to help launch the company in the US and showcase the company’s new capabilities to senior IT and business leaders.

WASHINGTON — Penman PR has added four companies to its client roster. They are: medical device company FineHeart; LineStar Integrity Services, which provides integrated third-party pipeline operations; HZO, which delivers protective nanocoatings that safeguard electronics; and WENO Exchange, an e-prescribing platform.

LOS ANGELES —  Beach House PR has added Six Gldn to its agency roster.  Beach House will handle public relations efforts for the skincare company.

NEW YORK — Rachel Harrison Communications has been named the agency of record for the Urban Cowboy brand and sister property, The Dive Motel in Nashville.  The original property, in Brooklyn, and The Dive Motel are concept bed & breakfast inns.