LOS ANGELES—MWW has added family-owned and award-winning winery Kendall-Jackson Wine Estates to its client roster for the launch of a campaign designed to change the way consumers pair wine with both food and lifestyle moments, reaching Millennials and Gen Xers through web-based sensory experiences, mobile-enabled pairings and social communication. The winemaker has tapped MWW’s Los Angeles and New York offices to execute a broad communications campaign to build momentum around the new campaign and the release of K-J Recommends, a new mobile wine app.

BOSTON—360 Public Relations has been selected to handle a new campaign for Balance Bar, including the launch of its new Balance Bar Dark line. 360PR’s team for Balance Bar will include staffers in Boston and New York. “We selected 360PR for its experience with healthy living brands and the consumer audiences we want to reach,” says Peter Wilson, president and CEO of Balance Bar Company.

NEW YORK—M. Silver Associates, a specialist in travel and tourism public relations, has added several new accounts: General Growth Properties of Florida, a cluster of three destination shopping and lifestyle centers; the Capella Washington, DC; St Giles Hotel New York; the St. Regis Bora Bora; Ink48, a Kimpton Hotel; El Secreto, a 13-villa resort on Belize’s San Pedro Island; the Polo Club of Boca Raton;
Interjet: Tiara Air Aruba; and Flavors of Fort Lauderdale.

MELVILLE, NY—Thomas Public Relations has signed four new consumer electronics and high-tech clients: Fraden: inventor of the ThermoScan Ear Thermometer and the holder of over 50 patents; Ontrion:  creator of the iHangy line of Apple-compatible protective cases & accessories; Easy-Doks, maker of the CR smart line for charging multiple devices simultaneously; and GoSmart, developer of travel aids and consumer accessories for smart mobile devices.