ATLANTA — The Arthritis Foundation has selected Mower to lead the non-profit’s 2023 awareness campaign, “We Journey Together.” The campaign will require a multi-pronged effort, including in-depth market research, brand strategy, creative development, media planning and buying, and public relations, cumulatively designed to increase recognition and visibility for those who have arthritis and those indirectly affected by the disease and its related conditions, ultimately helping improve quality of life.

LOS ANGELES — XL8 has appointed Bubble Agency as its worldwide PR agency of record. Bubble Agency is charged with increasing XL8’s brand exposure and brand awareness in key markets in the US, Europe and Asia-Pacific, focusing on the high quality and cost effectiveness of its translation and machine learning solutions.

MIAMI — Carve Communications has added five new clients to its roster. They are Upper Deck, a global entertainment company creating trading cards, memorabilia, collectibles, games and online platforms; Quickplay, which delivers next generation OTT solutions for MVPDs, telcos and D2C services; Zetwerk, which offers product manufacturing solutions for small businesses and Fortune 500 companies alike; Droyd, a manufacturer of children’s rideables; and Voilà, a Canadian workplace management SaaS platform. As the agency of record for each company, Carve Communications is tasked with generating awareness, establishing authority, driving engagement and fostering activation in partnership with respective marketing teams.

BOSTON — Warner Communications has been named the agency of record for CaptureProof. CaptureProof is engaging the Warner PR team to elevate its brand awareness, bring understanding to its technical solutions and advance knowledge of its critical impact on patient care. CaptureProof is a HIPAA-compliant platform for capturing, comparing and sharing medical photos and videos securely to enable doctor-to-doctor and doctor-to-patient asynchronous visual communication.