RALEIGH, NC — French/West/Vaughn is supporting the Coastal Conservation Association of North Carolina’s push to save the state’s coastal fisheries. The “Save Our Fisheries” campaign seeks to garner widespread support for the protection and restoration of the fisheries, which are on the decline. FWV is leading media relations for CCA NC, as well as strategic messaging development, web design, advertising and video production for the initiative.

RICHMOND, VA — Richmond Region Tourism has selected Padilla to help drive regional tourism following a competitive review. Padilla is leading an integrated marketing program that will showcase the region’s welcoming spirit and community commitment to diversity, equity and inclusion. In addition, the campaign is designed to spur economic development and provide local businesses with assets that can be used beyond the tourism industry. The campaign committee included representatives from Greater Richmond Partnership, ChamberRVA, Richmond Region Tourism and several of its jurisdictions.

NEW YORK — Finn Partners’ consumer lifestyle and sports practice has added new clients to its roster. They are interactive shopping platform Aibuy; global insights company Natural Research Group; VR sports training company Sense Arena; and TruGolf, which produces golf simulator software. Finn is working closely with all on communications strategy, brand visibility and a series of innovative product launches.