NEW YORK — The Mobile Premier League, Asia’s largest esports gaming platform, has named Finn Partners its US agency of record. Finn is leading the platform’s US launch and will continue to support it with ongoing communications programs.

NEW YORK — Red Havas has been named Likewize’s PR agency of record. Red Havas led the communications strategy surrounding the rebrand of Likewize (formerly Brightstar). Moving forward, the agency will elevate visibility of the new Likewize brand through integrated earned media, thought leadership and executive visibility campaigns across North America, EMEA, and Australia/New Zealand.

LOS ANGELES — Advanced Systems Group has handed its US PR business to Bubble Agency, the London firm’s first win focused exclusively on the US since opening a Los Angeles office in August. Bubble’s remit includes creating and executing a marketing strategy for all facets of the company’s media technology business, with a particular focus on its new cloud solutions and managed services team.

SANTA ANA, CA — Powerhouse Communications has been tapped by the Females in Food Community to lead its US media relations efforts. Powerhouse will build awareness of Females in Food as a leading career resource platform for women seeking advancement in the food and beverage industry, as well as food and beverage companies looking to attract highly qualified female candidates.

LOS ANGELES — Beach House PR has added Pura D’or’s Aromatherapy, Bath + Body, and Skincare segments to its agency roster. Beach House will handle Pura D’Or’s public relations efforts for those segments moving forward.