Holmes Report 29 Oct 2018 // 3:30AM GMT
NEW YORK — Fundera, an online marketplace for small business financial solutions, has selected Diffusion as its North American public relations agency of record. Fundera helps small business owners navigate the complex world of business loans, credit cards and bank accounts. Diffusion’s campaign will elevate Fundera’s brand awareness among entrepreneurs—positioning the New York City startup as a resource to help small business owners face their challenges, achieve their financial goals and grow businesses as big as their aspirations.
NEW YORK -- Child’s Play Communications has added three new clients to its roster. They are: Klutz, which has tapped Child’s Play to manage its holiday publicity for the brand’s Maker Lab line of STEM kits; Kidvelope, the multimedia game that connects kids with faraway family and friends; and Kabook, which allows families to create customized books that mention children by name and photo.
MINNEAPOLIS — The outdoor power equipment company Cub Cadet has named Exponent PR as its public relations agency of record. Exponent will deliver media relations, social media content and influencer engagement for its residential, commercial and utility vehicle lines of business.
PARSIPPANY, NJ — Coyne Public Relations has been selected by Circuit Scribe to develop and execute a product support campaign for its Drone Builder Kit for kids and teens. Coyne will work with Circuit Scribe to reach key audiences during the crucial holiday timeframe to build awareness for the brand’s latest product innovation. In addition to the holiday campaign, the team is planning several other amplification tactics including media tours and influencer partnerships.