LOS ANGELES — Zapwater Communications has been retained by Gen Z beauty brand, Petite ‘n Pretty. Zapwater’s scope of work will include media relations, influencer relations, events and strategic partnerships to increase brand awareness and sales.

ORLANDO, FL — Uproar PR has been named the agency of record for Rendever, a provider of virtual reality for seniors, as it looks to boost brand awareness for the company as a whole and build thought leadership profiles for its executive team. The firm will showcase senior care VR solutions, kicking off with pandemic-specific program campaigns and building long-term brand awareness.

BOSTON —Investment platform Goji has named BackBay Communications as its agency of record. BackBay will help Goji develop and deploy an integrated public relations and thought leadership content development and social media program to build brand awareness of Goji among private equity, private real estate and wealth management firms and high net worth individuals.