NEW YORK—Kelley Blue Book, a vehicle valuation and information source for both consumers and the automotive industry, has named M Booth its first public relations agency of record. M Booth will seek to drive greater awareness among new audiences through earned and social media, build a thought leadership platform among business stakeholders, and counsel on strategy to continue to establish Kelley Blue Book's leadership position in the new-car marketplace.

NEW YORK—Cunard Line has selected New York-based MGA Media Group to lead its public relations efforts in North America. MGA Media Group will direct the luxury cruise line’s brand awareness, strategic partnership development, special events and media relations as the company prepares to celebrate its 175th anniversary in 2015. Work began in September 2014, with a celebratory 10th anniversary event for Queen Mary 2 on board the ship in Boston Harbor.

CLEVELAND—Dix & Eaton has added new assignments in investor relations, crisis communications counsel, media relations, marketing communications, and content marketing. Fairmount Santrol has selected the firm for a proposed initial public offering, and the firm is also working with Motorola Solutions, TimkenSteel Corporation, Illinois Tool Works, NetJets, Cardinal Health, and Elio Motors.

WOODLAND HILLS, CA—JMPR Public Relations has been named North American agency of record for McLaren Automotive, British manufacturer of technologically-advanced, high performance sports cars such as the McLaren P1, the 12C and most recently, the 650S. JMPR will be responsible for U.S. media relations activities and strategic brand building counsel, as McLaren expands its reach within the market and gears up to introduce its P13 project. JMPR will also assist with lifestyle public relations campaigns designed to propel McLaren into new audience segments.

CHICAGO—Virgin Hotels Chicago has retained Zapwater Communications as its public relations agency of record. Zapwater began working with Virgin Hotels earlier this year and will provide media relations and marketing communications support promoting a new Chicago hotel and food and beverage outlets locally, regionally and nationally. Zapwater will also manage all opening public relations activities related to the brand’s launch in Chicago.

ATLANTA—Technology public relations firm AR|PR has added 13 new accounts to its client roster over the past six months. They include healthcare information technology companies Nuance Communications and RazorInsights; cyber-security company NexDefense; software-as-a-service providers and Invoiceware International; and mobility companies KidsLink and MobileQubes.

NEW YORK—Discovery Toys, a leading direct selling company in the toy category, has retained Momentum Communications Group, a marketing communications agency focused on education and nonprofit clients.  Momentum will provide media relations services and strategic marketing consulting for the company.

STAMFORD, CT—Arccos Golf, maker of a new club-to-cloud system offering GPS, live stat tracking and tour analytics, has selected Buffalo Communications to lead a PR and marketing program driving awareness, affinity and sales in the US and Canada.

DENVER—DStreet, a Denver-based public relations agency, has formed a pro-bono partnership with the Rocky Mountain Chapter of the Huntington’s Disease Society of America. DStreet will garner media exposure for the organization and enhance its ability to increase awareness and funds for the charity.

ROCKVILLE, MD—Van Eperen & Company has been selected to handle PR and marketing to promote the fourth annual Washington West Film Festival. VE & Co. will help Washington West Film Festival raise its visibility among key players in the arts and entertainment scene in the greater Washington, DC, area, as well as help drive attendance to its week-long schedule of events.