BOSTON -- Apps Associates, whose services manage Oracle applications and databases, has selected PAN Communications as its agency of record. This announcement comes on the heels of Apps Associates’ recent acquisition of SmartDog Services, which furthered the company’s Oracle-to-the-Cloud migration services.

NEW YORK — Home fragrance and lifestyle brand Homesick has appointed M&C Saatchi Public Relations to lead its US communications following a two-month pitch process. M&C Saatchi Public Relations' responsibilities include brand positioning and messaging development that will be rolled out across Homesick’s channels, in addition to handling editorial media and influencer relations.

ORLANDO, FL — Uproar PR has been named the agency of record for RedTeam Software, a cloud-based project management and accounting software for the construction industry, and RoadSync, a digital payments platform for the logistics industry. Uproar will help build the reputations of both companies within their targeted industry verticals and the broader business community, supporting the companies’ sales and marketing goals.

TORONTO — Agnostic has been named ASUS Computers International’s Canadian agency of record. The appointment came following a review of the brands needs in the North American market.

SÃO PAULO — Vianews Communication has been handed PR responsibilities for two new clients — Dahua Technology Latin America and Knowbe4. For video surveillance company Dahua, the agency will be responsible for planning, content production for the organization’s blog, social media, campaign management and metrics monitoring. The agency has already been successfully developing PR services for Dahua Technology. The agency’s remit for KnowBe4, the security training platform, will include developing a strategic communication plan, focusing on demands of the brand through press releases, blog content and social media.

AUSTIN, TX — Food-focused firm Pen & Tell Us has been named the agency of record by Delysia Chocolatier. The Austin-based artisan chocolatier selected Pen & Tell Us to provide public relations, influencer relations and digital media.