NEW YORK — The Fossil Group has handed AMP3 its public relations business for 10 of its licensed brands: Kate Spade New York, Michael Kors, Tory Burch, Armani Exchange, Emporio Armani, BMW, Chaps, Diesel, DKNY and Puma. AMP3 will manage publicity & influencer marketing across brands for all traditional watches, smartwatches and jewelry. In addition, Sequential Brands Group has tapped AMP3 to handle PR for three of its fashion brands — Ellen Tracy, William Rast and Heelys.

RICHMOND, VA — The Martin Agency  has been selected as DoorDash’s creative agency for consumer marketing. Martin and DoorDash will produce 360-degree campaigns to broaden DoorDash’s awareness and cultural influence; and drive consumer preference for DoorDash.

SAN DIEGO — Digital freight broker Loadsmart has named Havas Formula its new agency of record. Havas Formula’s team in San Diego is managing the national program, which is aimed at boosting awareness of Loadsmart via media relations, thought leadership and brand amplification. The agency is also tasked with establishing thought leadership credentials for company executives and subject-matter experts, and differentiating the brand from competitors in the connected transportation ecosystem.

LOS ANGELES — Blaze Public Relations has added Mary’s Gone Crackers to its roster of health and wellness clients. The firm’s remit includes increasing brand buzz across the United States and Canada, which will include media outreach to spotlight Mary’s Gone Crackers’ new products and establish influence in the gluten free industry through international campaigns.

SANTA ANA, CA — Global Results Communications has added a number of new clients to its roster since the start of the year. They include: Advanced Energy IndustriesAlefEdgeItsaCheckmate; Valera ScreensWahoo’s Fish Taco; sensemetrics and Peatos. 

NEW YORK - MSSmedia has been named digital marketing agency for New York Army National Guard. MSSmedia will manage a statewide digital campaign for the unit’s recruitment and retention efforts.

BOSTON — Version 2.0 Communications has added public safety solutions company Rave Mobile Safety to its client roster. Version 2.0 has been brought on to help build the company’s profile nationally, with a focus on demonstrating the value of its solutions through customer stories and building thought leadership on some of the pressing issues of our time—such as improving school safety and ensuring the best outcomes when emergencies strike vulnerable populations.