NEW YORK—Porter Novelli has been named agency of record for John Theurer Cancer Center at Hackensack University Medical Center. The agency will provide a full suite of communications services to the cancer center including strategic planning and branding, as well as traditional and social media relations. 

NEW YORK—HedgeCo, a company designed to increase transparency and communication between hedge funds and accredited investors, has selected marketing and communications firm Cognito to provide a range of marketing and communications services for hedge funds. The campaign comes as the passage of the JOBS Act and relevant rules ease restrictions on marketing and communication between funds, current and prospective investors and the media.

BOSTON—Tier One Partners has added Springpad, a personal assistant app that helps people organize and simplify their lives, to its client roster. Tier One will develop and implement a communications strategy to unveil the company’s first digital marketing solution for brands and publishers and will focus has been on building mindshare for Springpad with mainstream consumers.

LOS ANGELES—JustFab, a leader in fashion subscription e-commerce, has retained VPE Public Relations for a national public relations campaign targeting Hispanic women The firm will handlepublic relations strategy, media outreach and media event coordination.